Martha Reyes is a Senior Digital Asset Research Analyst at Fidelity Digital Assets® based in the UK, where she leads research for UK and European markets. She develops thought leadership content and partners with sales and marketing to deliver educational resources for clients. With nearly 20 years of experience in institutional equity sales and emerging markets fund management, Martha brings deep expertise in fundamental analysis across global industries. She holds an MBA focused on blockchain technology and data analysis and studied at Columbia University’s School of International and Public Affairs.