Cristian Ulloa is an accomplished CEO and business professional with over two decades of executive experience across both traditional and emerging industries. As the co-founder of Liquid Loans, a decentralized finance (DeFi) protocol, Cristian played a key role in launching an immutable, non-custodial platform designed to eliminate counterparty risk and empower long-term crypto holders. He has also led the development of other blockchain solutions focused on enhancing security and data accuracy in financial systems. Before entering the blockchain space, Cristian held senior leadership positions as a Partner at BDO in Australia and a Principal at Mercer, delivering strategic solutions for workforce planning and organizational performance. Today, he combines this real-world business expertise with a deep understanding of blockchain technology to drive meaningful innovation in the space. Cristian is also a dynamic public speaker, known for his engaging talks on DeFi, leadership, and the future of finance.