Bradley has spent much of his career in regulated financial services and innovative technology firms. He worked for investment bank Jefferies at their offices in New York, Paris and London, and then at the trading powerhouse KCG in London where he headed Knight Direct Europe. Bradley co-founded fin-tech and payments company Zapper, and then became CEO of the UK branch of the investment bank BCS Global Markets. Before joining Bitwise as Managing Director and Head of Europe, he co-founded ETC Group in 2019 whose Bitcoin product, BTCE, became the largest and most heavily traded crypto ETP in Europe. Following the acquisition of ETC Group by Bitwise in August 2024, Bradley was brought onto the executive team to spearhead Bitwise’s expansion in Europe.